Toyota targets Bentley and Rolls-Royce with luxury Century brand

Toyota Century concept.

QUICK SUMMARY

Toyota's bold new Century concept sees the Japanese carmaker take on luxury brands like Bentley and Rolls-Royce with a whole new sub-brand.

Toyota has come out swinging at this year’s Tokyo Motor Show, with the bold move of squaring up to the likes of Rolls-Royce and Bentley with a striking new concept.