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Motor1
Motor1
Business
Adrian Padeanu

Toyota's New Century Brand Debuts Extravagant Coupe

For decades, the Century has stood as the most luxurious car ever engineered in Japan. Mainly sold domestically to government officials and members of the business elite, it had been a sedan since its debut in 1967. But things began to shift in 2023, when Toyota decided to branch out with an SUV. At the ongoing Japan Mobility Show, the Century returns with a sleeker body style: a coupe.

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