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AAP
AAP
National
Jennifer Dudley-Nicholson

Toyota's electric adverts spark confusion claims

Toyota is in the spotlight over the way it advertises its hybrid and electric vehicles. (HANDOUT/TOYOTA)

Regulators in Australia and around the world are being urged to take Toyota to task over the way it advertises hybrid vehicles.  

The US-based group, Eko, issued the call on Tuesday, claiming an analysis of Toyota websites in 23 countries showed the company used terms such as "electrified" and "electric" in its advertisements in ways that could mislead consumers. 

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