The average brand-new car prices in the US are expected to rise above $50,000 this year, and executives at Toyota's North American operations anticipate that this trend will continue, Automotive News reports.
This increase in prices is likely to occur despite the recovery of the supply chain, and it is expected that demand will outstrip supply again this year. Furthermore, the report suggests that there are 6 million potential new-vehicle buyers sidelined by inventory and pricing.
