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The Independent UK
The Independent UK
Business
Henry Saker-Clark

Peppa Pig toy maker pauses US-China shipments over Trump’s tariffs

Peppa Pig toys were particularly popular at Christmas, The Works said (Toy Retailers Association/PA) - (PA Media)

British toymaker Character Group, known for its Peppa Pig and Fireman Sam lines, is facing continued uncertainty in the US market after halting shipments of Chinese-made products due to tariff concerns.

The company, which withdrew its financial targets for the year last month, cited both the tariffs and resulting consumer caution as factors impacting global sales.

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