TOWIE star Demi Sims has divided opinion by getting a new tattoo on her face.
The reality TV star, 26, already has an impressive body ink collection, but her latest tattoo is her most daring one yet.
Demi took to Instagram on Friday to show off her latest ink, as she showcased a love heart inking below her left eye and above her cheekbone.
The TOWIE star oozed confidence in the striking snap as she placed her hand on the side of her face to pinpoint her latest tattoo.
After debuting her new ink, fans took to Twitter to debate Demi's daring move.
"Demi Sims has a face tattoo!! That's a brave move omg," one tweeted. "Yeah I'm not a fan. Imagine that when she's older," someone else replied.
While a third gushed: "It's her vibe!!!! She looks amazing with it and it's so cute."
Demi already has an impressive tattoo collection, including several huge back creations which include two tigers, the word 'Amor', and two women kissing.
Her latest tattoo comes after Demi recently revealed how she feels 'so much better' after dissolving her 'ridiculous' lip filler in a huge beauty U-turn as she finally embraces her natural face.
The reality TV star, 26, said she was receiving cruel troll taunts every day about her 'ridiculous' pout before she had them removed.
Demi explained that social media critics told her that her lips were 'too big' and looked 'ridiculous', so she wanted to put an end to the criticism.
She told OK! : "I kept getting my lips done and people were really trolling me about them, saying they were too big and looked ridiculous. I didn’t understand why people said it as I couldn’t see it.
"So I got them dissolved because I was sick of all the comments. As soon as I did, I could see the change. I’ve put a little bit of filler back in, but they are so much better now."
She had the procedure done back in December, first unveiling her new look on TikTok - mimicking a scene from the much-loved Christmas movie Love Actually .
"I love quite pretty," Demi mimed to a voice-over of Keira Knightley speaking in a scene from the Richard Curtis film as she moved her coat away from her mouth to display her natural lips.
Sharing some before-and-after shots on her Instagram Stories at the time, the TV personality stated she was "so happy" with the results of her recent procedure.
Captioning the images, the star wrote: "Good morning, so I’ve had all of my lip filler dissolved, I haven’t had my lips done for a year and half because I was waiting for them to dissolve naturally but it was taking ages!"
"So I decided to get them dissolved and now these are my natural lips. I’m so happy."
Do you have a story to sell? Get in touch with us at webcelebs@trinitymirror.com or call us direct 0207 29 33033.
