Tourism takes a hit from Cairns flooding

As the flood clean-up continues in Cairns, tourists have been urged not to cancel trips to the area. (Dave Hunt/AAP PHOTOS)

The value of holiday cancellations in the Cairns region has climbed to $125 million across December and January in the wake of major flooding.

"That's about the equivalent of 300,000 less visitors to our part of the world," Tourism Tropical North Queensland chief executive Mark Olsen said.