The festive season and a hard sales push in December are seen as the final efforts for local tourism operators to increase average occupancy to 50% this year, which is still notably short of the 69.5% average posted in 2019.
Thapanee Kiatphaibool, deputy governor for domestic marketing at the Tourism Authority of Thailand (TAT), said the number of local trips, including one-day trips, tallied 219 million between January and November, generating 800 billion baht. Of that number, overnight stays accounted for 160 million, which helped contribute to an average occupancy rate of 48%.
