The Tourism Council of Thailand (TCT) has urged the new government to establish the country as a destination for retirees.
The TCT and the Thai Sang Thai Party met on Wednesday to exchange their ideas on tourism development after the party held discussions with tourism associations in Phuket, Phangnga and Krabi on Tuesday.
The TCT said tourism development should be upgraded to a national agenda item, with a committee chaired by the prime minister to engage all related ministries.
The council said the private sector agrees with the coalition government's plan to reform old laws and regulations, especially in terms of cutting redundant laws that hinder tourism development.
In terms of tourism promotion, TCT suggests reaping the benefits of being an increasingly ageing society by promoting Thailand as a preferred destination for retirees by offering health and wellness products, which could attract high spending visitors.
The Thai Sang Thai Party said the creation of a central booking platform combining tourism products such as hotels, restaurants and attractions is another solution aimed at increasing the benefits for local operators and avoiding the loss of a significant amount of revenue to foreign platforms.