Noting that youngsters have become the brand ambassadors of Kerala Tourism, Tourism Minister P.A. Mohamed Riyas has said that tourism clubs in colleges, set up to promote youth participation in tourism sector, have a significant role in creating best tourism practices in Kerala.
Speaking after launching the website of the tourism club initiative, www.tourismclubkerala.org, here on Wednesday, the Minister said the clubs would help foster professional skills among the youth for making use of the job opportunities in the tourism sector.
The ‘Kerala story’ of warm hospitality, harmony and secular mindset was the vital factor that attracted tourists to the State and marked its place firmly on the world tourism map, the Minister said. The tourism clubs had ensured active participation of students in the sector, giving an impetus to the development of tourism across the State.
