It's an idea that almost seems as compatible as Mickey and Minnie. Take the tens of millions of tourists who are thinking about visiting central Florida's theme parks each year and sell them on the virtues of moving their companies or businesses to the region. In the half-century that Orlando has been a tourism hub, it had not been done, until now.
The quasi-public agencies that usually promote tourism and economic development separately in Orlando on Monday announced they are joining forces to market the region together under a single brand. With a tagline of “Unbelievably Real," the branding plan will be aimed at tourists, meeting planners, conventioneers, business relocation specialists, site selectors, business owners and company CEOs. Around $23 million will be spent on it this year.
