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Cycling Weekly
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Sport
Tom Thewlis

Tour of Britain races boosted local economies by £30 million

YouGov Stevie Williams
Stevie Williams.

The Lloyds Bank Tours of Britain boosted host towns' local economies by more than £30 million last year, data released by YouGov has revealed.

A study carried out after the races took place in 2024 by the research firm showed that the direct economic impact of both events was huge, with the four-stage Tour of Britain Women in June bringing in a value of £10.4 million to local areas, while the Tour of Britain Men boosted local economies by £17.2 million. According to the data the total event impact came to £11.9 million and £21.2 million respectively.

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