The world-famous Tour of Britain cycle race boosted Nottinghamshire's economy by more than £4million and attracted nearly a quarter-of-a-million spectators. The prestigious tour, which was sponsored by AJ Bell, returned to the city in September after a four-year gap.
An economic impact assessment commissioned by event organisers has now revealed that the showpiece cycle race generated £4.34m in net visitor expenditure for Nottinghamshire’s economy – with an impressive 225,000 fans lining the 116-mile route. The race returned to Nottinghamshire for the first time in four years when the fifth stage from West Bridgford to Mansfield took place on September 8.
Sadly, the stage proved to be the final leg of this year’s tour as the three remaining stages were cancelled due to the passing of Queen Elizabeth II. However, the report shows that in Nottinghamshire 69 per cent of spectators came from outside of the county to watch the race.
