America’s future — as a multiracial democracy or an ethno-nationalist authoritarian state — is very much on the ballot this year, as a wide range of observers have noted. But you’d be hard-pressed to see that reality reflected in the mainstream media, much less from the mouths of the randomly-selected potential voters interviewed on the ground, the folks who will supposedly determine the outcome in November. It’s a dire situation that political scientist turned election strategist Rachel Bitecofer tackles head-on in her new book, "Hit 'Em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game." She describes it as “a battle-tested self-help book for America’s fragile democracy.”
Back in 2019 I first noted Bitecofer’s acumen for election predictions, shown in her forecast of Democrats' big 2017 gains in the Virginia legislature and then her spot-on prediction of the 2018 blue wave, based on fundamental voter demographics and her perception of partisan polarization and negative partisanship, rather than following the polls. In 2021, I interviewed Bitecofer about her evolution from academic into brand messenger, as she put those methods to work in fighting to counter the expected "red tsunami" of 2022. The Supreme Court's Dobbs decision and its aftermath helped shift a substantial number of campaigns along the lines she predicted, as she lays out in the book, drawing on insights from decades of political science research.
