Language is constantly evolving. What was once acceptable can no longer be so and vice versa. Words have a history. Times change. Attitudes shift. Meanings are lost and reclaimed by different groups and agendas.
In English football, there are few more examples so stark as the debate around the Y-word.
Tottenham Hotspur supporters have long embraced the term "Yids". The reasons are complex but something has shifted in recent years.