While there have been numerous false dawns for Tottenham Hotspur in years gone by, going into the current campaign it feels like they mean business.
Spurs added to what is already a high-class stable of attacking talent on Friday, when they finalised a £60 million deal for Richarlison from Everton. The Brazilian will offer serious competition to Harry Kane, Son Heung-min and Dejan Kulusevski in attack.
Manager Antonio Conte appears keen to make Tottenham challengers at the very top in the Premier League and all signs at the moment point towards a thrilling first full season under the guidance of the Italian.