Spurs are in limbo after the sacking of first-team head coach Thomas Frank last week.
The club have moved quickly to appoint Igor Tudor as interim boss ahead of the North London Derby versus Arsenal this weekend, but there is great uncertainty over the organisation's long-term direction.
Tottenham sit precariously close to the Premier League's relegation zone, especially for a club. of their stature and resource.
Spurs' sponsorship revenue expected to take huge hit
The club's £1 billion, almost 63,000-seater stadium would look somewhat out of place in the second tier and yet if results do not improve over the last dozen games this season, that is precisely where the club could find itself in 2026/27.
Relegated or not, a new report by the Daily Telegraph outlines the likely financial impact of Spurs' poor performance this term.
Due to the team's probable absence from European competition next season, Spurs are expected to face penalties 'into the tens of millions' from their commercial partners.
Additionally, the Telegraph report that some of Spurs' sponsors will be permitted to renegotiate the terms of their existing agreements, which could include early termination, if the club are relegated.
This would leave a significant hole in the club's finances given Tottenham's latest set of accounts revealed sponsorship earnings of £144.5 million for the 2023/24 season.
It is also claimed Spurs are not as attractive as a sponsorship opportunity to non-football brands now the likes of Harry Kane and Son Heung-min no longer represent the club.
To that end, the club are still on the lookout for a lucrative stadium sponsor, six years and 10 months after the arena opened.
Spurs are expected to lose key players this summer with club captain Cristian Romero and Micky van de Ven among those who could be poached. Romero has previously voiced his frustration with the Tottenham hierarchy on social media platforms, for which he was not disciplined by recently-departed head coach Frank.
Van de Ven, meanwhile, is likely to be near the top of many teams' centre-back wishlists given Spurs' negotiating position will be weakened by their poor 2025/26 showing and the likely need to raise funds.
Spurs are also needing to plug a potential £30m sponsorship hole before the expiry of their front-of-shirt sponsorship with insurance company AIA. The Hong Kong–based multinational insurance and finance corporation will soon be into the final year of their long-standing sponsorship agreement, believed to be worth £40m per season, before transitioning to a training kit-only sponsor agreement until 2032, worth in the region of £10-15m, according to The Telegraph.
Industry insiders have expressed to the national newspaper the opinion that they do not foresee Spurs attracting a partner with pockets as deep as the Far Eastern company.
