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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"

Tottenham Hotspur FC Tottenham Hotspur Club Spurs Nomad
Tottenham Hotspur FC new identity.

English football club Tottenham Hotspur has unveiled a sleek new brand identity steeped in its rich sporting history. Bolder than ever, the revitalised identity marks a new era for the club in a sleek evolution, celebrating its multigenerational fans and innovative future.

The Spurs logo stands as one of the best sports logos out there, instantly recognisable for its authoritative cockerel design. With refined design tweaks to the classic logo and the reintroduction of Spurs' iconic 1950s monogram, the new branding is a strong remastered identity with heritage at its heart.

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