
Lee Seung-gun—or “SG” for foreigners unfamiliar with Korean pronunciation—has a classic startup founder story that mixes tenacity, repeated failure, ultimate success … and dental care.
It started in 2011, when Lee left a Samsung-owned private hospital to start Viva Republica. “I started as a dentist, like all the other Asian children whose parents want their kids to be neurosurgeons or dentists,” he says with a laugh.