Hard-up families should switch to supermarket value brands to survive the cost-of-living crisis, Tory minister George Eustice said before getting the name of a poverty-hit pensioner wrong.
The Environment Secretary George Eustice has been branded "out of touch" after he used an interview with Sky News to urge cash-strapped households to buy cheaper products.
He also gaffed when he called a 77-year-old council house-dwelling widow named Elsie, “Elsa”.