We’ve all been there. Stuck in the wrong seat at a dinner party or cornered in someone’s kitchen by a friend of a friend, usually a man, who confidently informs you that advertising doesn’t work on them – they’re too smart. Ignoring the fact they’re dressed head to toe in J. Crew, listening eyes affixed, you smile politely for a few minutes before inventing a sudden need for the toilet or a death in the family.
Marketing doesn’t mean you’ll buy any old product, but there’s a reason why the growing Conservative movement against the extension to the Ultra-low emission zone (explainer here) is couched in the language of fairness and freedom, rather than, say, because they want you and your children to choke to death. I’ve not run focus groups on this but my instinct suggests that would poll badly.
