The Conservatives must resist the false choice of wooing voters who shifted to either Reform or the Liberal Democrats in the election, according to a leading Tory-facing thinktank, as the party faces a crunch week in deciding its post-defeat future.
Former Conservative supporters who opted for Reform or the Lib Dems on 4 July had common characteristics, including scepticism towards Keir Starmer and worries about immigration, Onward said.