When TikTok approached Azure MacCannell in September she was ecstatic.
MacCannell had sold her Warwick, Rhode Island dog kennel business a few years earlier and relocated to Deerfield, New Hampshire to enroll her four kids in top public schools. With the idea of starting a home organizing business at some point, MacCannell began posting her organizational and cleaning hacks to social media. The videos, which features things like gutter scrubbing and fridge cleansing, went totally viral. Today MacCannell's home hacks TikTok, @livecomposed, has over 713,000 followers and attracted 11 million views last month.
