Organised mums and dads will pack at least 11 items in their baby bag before leaving the house with their youngster – with nappies, wipes, and toys at the top of the list.
More than two-thirds (69%), of 2,000 parents polled, admit they carry more than they need to for a trip out with their little one, and spend an average of seven minutes packing a bag.
Other important items for the baby bag include a change of clothes, a drinks bottle, and a changing mat.
And it seems that pram bags have evolved over the last 30 years, with today's parents becoming more safety-conscious than their own parents were – as 39% of the older generation admit they took a more “relaxed” approach to packing a baby bag.
Meanwhile, just 27% of mums and dads today said the same of their parenting style – and are more likely to pack a first aid kit (22%, compared to 13% 30 years ago), and suncream (56%, compared to 33%).
Additionally, 29% of today's parents make sure they have antiseptic cream on them, compared to just 17% of those who had a baby before 1990.
And a modern essential that parents now rarely leave the house without is an iPad or tablet, to keep their youngster entertained.
As a result, the research, which includes 500 parents who have had a baby within the last five years, found that seven in ten of all those polled reckon being a new mum or dad now seems more complicated than it was in the past.
Lisa Parkhill, managing director of MAM, which commissioned the research as part of its Soothement campaign, said: “The findings show how prepared parents are for every eventuality.
“Key staples can make all the difference to ensure parent and baby have a relaxing day out, versus a stressful, fraught experience.
“Parents are doing their research, with no stone left unturned to ensure they don’t get caught out if a tricky situation arises.
“Innovation in baby care products has come on leaps and bounds over the years, and it’s a good thing that parents can have an array of items in their armoury to soothe baby every time they leave the home.”
The study also found that, as a result of being more thorough with their packing, only 16% of parents today find themselves forgetting an item at home – compared to 20% of parents 30 years ago, who admit they always left something behind.
And 35% have received comments about how much they carry – but 31% wouldn’t trust their partner to pack a bag as well as them.
Nearly a fifth (17%) would abandon a trip entirely were they to forget their bag of baby essentials, with 27% admitting they would head to the nearest shop in search of new supplies.
Soothers were an item most likely to stress a parent if it was left at home, according to the OnePoll data.
And nearly six in ten parents (58%) said they relied on them in the first year, with 38% revealing their child couldn’t go without.
Parents who used soothers with their child said the biggest misconceptions other parents have around a child using one were babies becoming too reliant on them, or even hooked on them – or that they’re purely used to keep an infant quiet.
But while 30% believe certain types of soothers are better than others for a child’s teeth, it’s a common misunderstanding that using one hinders breastfeeding.
Lisa Parkhill, from MAM, added: “It’s interesting to see that one of the key items it’d be a disaster to leave the house without would be a soother.
“It can be a key tool in the early days to ensure infants are happy and relaxed when out and about, giving parents one less thing to worry about.
“It’s also been great to see how aware mums and dads are of the misconceptions that remain incorrectly around soothers.”
TOP 30 ITEMS PARENTS NOW PACK FOR THEIR KIDS:
- Nappies
- Wipes
- Toys
- Snacks
- Change of clothes
- Drinks bottle
- Baby food/pouches
- Socks
- Nappy cream
- Suncream
- Bottles of milk
- Calpol
- Hat
- Changing mat
- Blanket
- Fruit
- Change of pants
- Packed lunch
- Coat
- Formula
- Book
- Teething gel
- Spare bib/eating bib
- Teethers
- Soothers/dummies
- Mittens
- Comforter
- Boxes of raisins
- Waterproofs
- iPad/tablet for entertaining
