The competition amongst online sportsbooks to earn your patronage is fierce. With the industry in the U.S. still in an adolescent stage as legalization spreads across the country, there’s no shortage of sportsbooks willing to shell out a lot of money in hopes of becoming more visible and gaining the next wave of customers.
However, the amount of money being spent on marketing appears to be unsustainable. And according to industry executives, that will lead to some sportsbooks swallowing others.
FanDuel CEO Amy Howe and Rush Street Interactive CEO Richard Schwartz both said Wednesday at the SBC Summit North America that they expect industry consolidation.
