The top five toys set to be the most popular amongst kids for Christmas 2022 have been announced.
Some may think it's far too early to start thinking about Christmas, with others keen to get into the festive spirit as soon as possible. With autumn drawing closer, many shoppers will already be considering what Christmas presents to put under the tree this year.
The number one children's toy of Christmas 2022 is set to be Barbie, leading retail experts have predicted. The iconic fashion doll tops the list of sought after gifts, while LEGO® and Nintendo Switch are also expected to fly off the shelves in the runup to Christmas.
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Barbie, which was first launched in 1959, has experienced a resurgence of popularity amongst kids in recent years. With hype building around the upcoming Barbie movie starring Margot Robbie and Ryan Gosling, online marketplace OnBuy predict Barbie will be extremely popular for Christmas 2022.
Between 2011 and 2015, the Barbie brand was losing popularity, with the toy's image being viewed as outdated. When the Barbie Fashionista line was updated with dolls of different shapes, sizes, body types, skin colour, and hair colour, Mattel, the company behind Barbie, began seeing an increase in sales.
In 2020, sales of the toy hit $1.35bn (£940m), the highest since 2014, while in 2021, Barbie experienced its biggest sales growth ever, and the brand further foresees growth of 8% to 10% in 2022.
Liam Tickner, Category Manager at OnBuy said: “Barbie is an iconic toy, which has kept multiple generations entertained.
"Although the doll fell out of favour with children in the 2010s, recently Barbie has seen a surge in popularity, and our trends insight points towards her topping the 2022 Christmas toy charts!”
Alongside Barbie, OnBuy has also predicted that LEGO® products and the Nintendo switch will also be extremely popular Christmas 2022 gifts. Liam continued: "LEGO® toys have remained consistently popular with children and adults alike. We fully expect it to be included on many Christmas lists.
“The Nintendo Switch will also be in demand this winter. It’s a versatile console, which can be played at home or on the go, and there are a slew of upcoming games set to be released, including Pokémon Scarlet and Pokémon Violet, which kids will be desperate to get their hands on!”"
Predicted top five Christmas toys for 2022:
- Barbie doll and accessories - £34.99
- Barbie Princess Adventures, Prince Ken - £13.99
- Colgate Barbie Kids Battery Toothbrush - £5.45
- Nintendo Switch - £248.98
- LEGO® Star Wars Imperial Shuttle - £62.99
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