The world’s biggest charity football match, Soccer Aid for UNICEF, announced that Cameo – the celebrity engagement platform, will be a partner for the 2022 game. From today, Soccer Aid for UNICEF’s biggest stars, including former England goalkeeper, David Seaman, four-time Olympic champion, Sir Mo Farah, Brazilian World Cup winner, Cafu, Oscar winning Actress and UNICEF UK President, Olivia Colman, UNICEF UK Ambassadors, Dermot O’Leary, Gemma Chan, David Harewood and Charley Boorman, as well as UNICEF UK Supporters, Cel Spellman and Amita Suman, will become available on Cameo’s platform. Fans will now be able to partner with their favourite celebrities to raise funds for children around the world, with all proceeds going to UNICEF UK.
The fundraising project will continue to be available for supporters after the match, which takes place on Sunday 12 June at the London Stadium, broadcasted live on ITV and STV. Steven Galanis, Co-Founder & CEO for Cameo, said: “Our charitable program Cameo Cares enables fans from all over the world to connect with their favourite stars to fundraise for worthy causes so partnering with Soccer Aid for UNICEF was a natural fit. We’re thrilled to be using our platform to help achieve crucial support for children all over the world, and we can’t wait to see the amazing personalised messages shared as a result!”
Kenneth Shepherd, Founder of Soccer Aid for UNICEF, said: “We’re delighted to welcome Cameo to the Soccer Aid for UNICEF family, and this is a really exciting campaign that our fanbase will love to support. We look forward to working with Cameo in the build up to the big game on Sunday 12 June, at the London Stadium”
