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Fortune

Jason Ma

Top antitrust official raises red flag on personalized dynamic pricing and warns of biggest 'extraction of monopoly power' ever

Jonathan Kanter The New York Times Walmart Wendys

Assistant Attorney General Jonathan Kanter (Credit: Mandel Ngan—AFP via Getty Images)

The advent of Big Data, artificial intelligence, and the ubiquity of our digital footprints has made it easier than ever to uncover consumers' preferences and price points.

And the Justice Department's top antitrust official just delivered a stern warning to companies that may be trying to set prices on an individual basis.

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