2025 was a big year for travel, where more meaningful experiences, longer trips, adventure and wellness travel took centre stage.
Travellers increasingly wanted slow travel to niche destinations, to be able to fully immerse themselves in a place, instead of just ticking things off a list. This included quietcations as well, to help digitally detox and recover from burnout. We also saw a boom in fitness-focused holidays, with people travelling for activities like yoga, hiking, cycling, running and more.
