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Creative Bloq
Creative Bloq
Technology
Joe Foley

Tootsie Pop scoffs at modern adverts with remaster of 55-year-old classic

An image of a boy giving a lollipop to an owl in the Tootsie Pop advert animation.

While Nike has felt the need to reframe its iconic tagline in its introspective 'Why Do it? campaign, other brands have found no need to mess with a classic, even reusing adverts from the past. Tootsie Roll has launched a remastered version of its classic How Many Licks? animated Tootsie Pop advert from 1970, and people are loving the nostalgia.

Arriving in time for peak candy season at Halloween, the new Tootsie Pop ad follows the exact same storyline as the original, with a child asking Mr. Owl how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, only for the owl to scoff the whole thing after just three licks. Over five decades later, will we ever know the answer?

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