Starting a business can take drive and determination, so it’s not surprising that the so-called “hustle” has become a buzzword among some entrepreneurs. The notion is characterised by hard work and a desire to succeed, with entrepreneurs often required to hustle for business.
But while these are generally constructive traits, there can be a downside to hustle culture if they are taken too far. For example, when an “always on” work mentality leads to chronic overworking, and burning ambition turns into burnout. Those running a small- to medium-size enterprise (SME) – many of whom are pursuing their own passion – can find themselves susceptible to what Barclaycard Payments describes as “toxic hustle culture”.
