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Fortune
Fortune
Dave Smith

Tony Cuccio started with $200 selling beauty products on Venice Beach. Then he brought gel nails to the masses—and forged a $2 billion empire

Tony Cuccio posing in a chair (Credit: Courtesy Cuccio Global Distribution)

Tony Cuccio stood on Venice Beach in 1981 with just $200 in his pocket. Years later, he’s the founder and CEO of Cuccio Global Distribution, a beauty empire that popularized gel nails and has since generated $2 billion in total sales across 90 countries.​

Cuccio, a Sicilian from Brooklyn, failed twice before he hit it big—first with a candy store, then a beer and beverage business. But at 25, he needed something to stick.

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