Tony Brignull, who has died aged 87 of lymphoma, was an advertising copywriter and creative director whose motto was that a good ad, in print or on screen, must “speak to people”. He was widely regarded as one of the best in the business during a quarter of a century (1967-92) at the influential agency Collett Dickenson Pearce (CDP).
Literate and blessed with an imagination that brought “personality” to products, Brignull regarded himself at his best writing for the press and for posters, but he showed just as much talent in some of his screen work.
