Tommy Hilfiger has picked a familiar face to front its newest denim story. Romeo Beckham, model, former soccer player, and son of David and Victoria Beckham, is the lead figure in the brand's Always Denim fall campaign, a project built around the idea that a great pair of jeans never really goes out of style.
The images were shot at The Mark Hotel in New York, a setting chosen for its blend of old world polish and downtown attitude. Beckham appears alongside Dutch supermodel Yasmin Wijnaldum and a rotating cast of models, all styled in pieces meant to echo a specific strain of American cool that Hilfiger has spent decades refining.
