Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible products shown available to buy immediately. The upcoming “see now, buy now” showcase marks the brand’s first NYFW appearance in three years.
“This season is all about the collision of my favorite archival inspirations with the new live event concepts and virtual worlds,” Tommy Hilfiger said in a statement. “It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW.”
