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Golf Monthly
Golf Monthly
Sport
Matt Cradock

Tommy Fleetwood Wearing Little-Known Golf Brand At Dubai Invitational

Tommy Fleetwood at the top of his backswing, with a close up of his new clothing.

For over a decade, Tommy Fleetwood has worn Nike golf apparel but, during a practice round at this week's Dubai Invitational, the Englishman was seen wearing a different brand to normal.

In a video posted to TaylorMade's social channels, Fleetwood is seen striking the ball at Dubai Creek Resort without any Nike logos present on his clothing.

Initially, it was reported that the Englishman was wearing apparel from Lululemon but, a day later, it was revealed to be Vuori.

No news has officially been confirmed as to whether Fleetwood has left Nike, with the brand still listed under 'Partners' on his official website.

The lack of Nike branding on the cap, polo and pants, as well as Fleetwood using a TaylorMade glove and not a Nike one, signifies that, perhaps, the 34-year-old is in the process of changing apparel providers.

Looking at the clothing, a small V can be seen on the right arm of his polo shirt, while Fleetwood had a cap on with 'The Stable' written across the front of it, which could indicate a potential collaboration.

Along with the polo and hat, the baggy pants were also a notable feature, as were the Nike golf shoes, specifically the Victory Pro 4.

As of writing, little is known about Vuori and, according to their website, they make "premium performance apparel inspired by the active Coastal California lifestyle."

No golfers appear to be sponsored by the company, but Detroit Lions quarterback, Jared Goff, is a Vuori athlete, having recently signed for the brand.

One thing that is for certain, though, is that Fleetwood has kept the new TaylorMade Qi4D LS driver in the bag at Dubai Creek Resort, first putting it in-play at the Abu Dhabi HSBC Championship in November 2024.

Fleetwood comes into this week's Dubai Invitational as the defending champion, having claimed a one stroke victory over Rory McIlroy and Thriston Lawrence in 2024.

It will be his first start of 2026 following an incredible 2025 that included victories at the PGA Tour's Tour Championship and the DP World India Championship.

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