‘Japan fuels my inspiration and work tremendously,’ says Mona Jensen, Norwegian founder of unisex jewellery brand Tom Wood. On her first visit to Japan ten years ago, the country’s culture and quality of craft resonated deeply with her. She recognised a synergy with her own design approach, which fuses Nordic functionalism, nature, brutalist architecture, and a conscious material palette (Tom Wood embraces recycled metals, as seen in its ‘Cage’ jewellery collaboration with music duo Röyksopp). Now, Japan is Tom Wood’s biggest market and Jensen travels there from Norway several times a year.
The latest collection, ‘Dean’, has just launched with a campaign set in the quiet backstreets of Tokyo’s upmarket haven of Aoyama. The eight-piece unisex capsule of pieces in recycled gold and silver with white rhodium plating disrupts the classic curb chain by magnifying it. ‘To capture the “Dean” campaign in the streets around our flagship store in Tokyo felt like an extended brand message and celebration, expressing “We are finally here, we are in Tokyo”,‘ says Jensen.
