The founder of Joules says he hopes the brand will live on after it announced it was bringing in administrators.
Tom Joule, who launched the business in his home town of Market Harborough in 1989 and helped grow it to a turnover of more than £200 million, said he was sorry for what had happened, but hoped it could continue supplying its products, and with him playing a part.
He also reassured shoppers that it would remain “business as usual” for the time being while administrators at business specialist Interpath Advisory Limited took over the group’s finances.
