I feel for film critics, I really do. Tom Cruise’s latest film Digger put them in an impossible position: you can’t really talk about it without spoiling what makes it, in my eyes, a masterpiece. Or completely terrible – as many, many critics have argued over the last week, without being fully free to say why.
That is not their fault: media screenings around the world opened with a plea from Warner Bros to not spoil the film’s central reveal. This seems like it may have been a misstep, because curiosity and Cruise alone were clearly not enough to get bums on seats. Digger is now projected to lose around $150m, after taking a paltry $20m globally in its opening weekend. Warner Bros is trying to make the best of a bad situation, first crowing about the stinker reviews – “insufferable” and “smug” have been repeated a lot – then pivoting to a new sell: the Yanks don’t get it, so it must be good.
