There’s an interesting debate kicking up in Hollywood at the moment. IMAX screens are becoming precious real estate. It’s summertime, and summer blockbusters are designed to be bigger, louder, more bombastic… and tailored for specialty formats such as IMAX, 4DX, and Dolby. Except, there are only so many IMAX screens available to screen the latest blockbuster offerings, and some people – like Hollywood superstar Tom Cruise – reportedly are getting annoyed at the short window they are receiving.
It’s being reported by Puck that Tom Cruise is upset because his upcoming Mission: Impossible - Dead Reckoning - Part One is only receiving one week of exclusive IMAX programming. Well, 10 days, once you factor in the movie’s shift to July 12 as an opening date. The issue, for Cruise, is that Universal has guaranteed a three-week window for Christopher Nolan’s Oppenheimer, which will begin on July 21. Meaning that Mission: Impossible has a short window to capitalize on the premium format before it has to shift down to traditional projection… and cheaper tickets.
