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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Toldja! National Advertising Division Agrees With Us About YouTube TV's Bogus '$600-Cheaper-Than-Cable' Claim

YouTube TV

Responding to a complaint from Charter Communications, the National Advertising Division has recommended to Google that it "discontinue" its claim that YouTube TV is "$600 cheaper than cable." 

"The price calculation underlying the challenged claim includes the cost of two set-top boxes per household for 'standalone cable' services. The NAD found, however, that this comparison is not a good fit for the challenged claim comparing YouTube TV’s pricing to 'cable' generally since cable providers like Charter offer streaming options that may not require a set-top box," NAD said in a statement. 

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