The spending spree undertaken by Chelsea this season has surprised many. This level of investment – approaching the £500million mark – simply wasn't anticipated from an ownership group that consisted of American billionaires, a Swiss billionaire, a British entrepreneur, and a leading California-based investment firm.
Chelsea appear to have struck gold for the second time in two decades. Under Roman Abramovich, unrivalled success was enjoyed and lavish signings were made. The club's new custodians have invested equally as heavily, although there is a far grander plan than mere on-pitch success.
Todd Boehly and fellow co-controlling owners Behdad Eghbali and Jose E. Feliciano have made little secret of their desire to transform Chelsea commercially; an ambition of generating £1billion in revenue was revealed by Feliciano in October at the Bloomberg Investment conference in New York.
