The buzz generated from reports claiming Mohamed Salah is open to joining a Premier League club is to be expected. One of the outstanding players across the last five years, the Egyptian has not only become a great goalscorer for Liverpool, but he's also provided moments of pure genius.
Even at 29, where the concern over spending vast amounts might appear a risk, his relentlessness and self-drive could see him excel at an elite level for years to come.
What his decision to stall on contract talks with Liverpool indicates more broadly is a growing trend at the high-end of the market, one that might prompt clubs to change their strategy.