
Only two weeks into the year, many people have fallen short of their New Year’s goals. The second Friday in January is known as “Quitter’s Day,” when people are most likely to throw in the towel on their resolutions.
“There are lots of features of the human operating system that serve as obstacles to change,” says Katy Milkman, professor at the University of Pennsylvania's Wharton School of Business and author of How to Change: The Science of Getting From Where You Are to Where You Want to Be.