For some fashion folk, 9.30am is plenty early to be up and at it — particularly the night after Prada hosted a late night rave for several thousand of its closest friends. But while editors and buyers arrived at the TOD’S show this morning, sunglasses on and coffee in hand, thousands of fans queuing to get a glimpse of Chinese actor and singer Xiao Zhan, an ambassador for the Italian heritage brand, had been waiting patiently outside the old Pirelli tyre factory where TOD’s hosts its shows since 5am.
Joining Zhan — whose arrival triggered screams and many tears — on the front row were Georgia May Jagger, Chiara Ferragni and Emily in Paris star Philippine Leroy-Beaulieu.
