Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Politics

To win again, Keir Starmer’s Labour party needs to get emotional

Keir Starmer delivers his keynote speech during the Labour Party Conference 2024 at ACC Liverpool on September 24, 2024 in Liverpool,
‘I would advise Keir Starmer and his team to look back to ancient Greece.’ Photograph: Christopher Furlong/Getty Images

John Harris raises some important issues in his article (Labour’s big relaunch won’t solve its biggest problem: this government doesn’t speak human, 1 December), but it’s crucial to dig deeper into the relationship between politics and emotion. Politicians like Donald Trump and Nigel Farage are not more “human” than those in the centre or on the left. They just know how to manipulate dark human emotions – fear, anger and resentment – in societies where there is profound inequality, very little taxation of the rich and barely regulated privatisation of all that makes civilised life possible – health services, education, water, energy and transport.

They particularly know how to manipulate resentment – the emotion that underlies fascism – when so many people struggle for survival as they watch the smug satisfaction of those who don’t.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.