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The Guardian - UK
The Guardian - UK
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Emma Hughes

To the Bounty bar haters: you’re just doing it wrong, it’s a king of the confectionery world

The Celebrations Bounty Return Scheme ad, launched in November 2021.
The Celebrations Bounty Return Scheme ad, launched in November 2021. Photograph: Joe Pepler/PinPep/Rex/Shutterstock

So, farewell then, Bounty bars (maybe). It has been announced that its much-maligned miniature version could soon be scrapped from tubs of Celebrations – Mars is trialling their removal after 39% of the people it polled said they hated them. The mood, in my own household at least, is mutinous.

Anyone who has worked in an office in December will have seen the Bounty languishing at the bottom of the tub long after all the other chocolates have been picked. As somebody who was invariably picked last for every single team sport at school, to the point where a pitying teacher appointed me “assistant referee”, I’ve always had an instinctive sympathy with the coconut-filled underdog.

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