To save Xbox, Asha Sharma doesn't have to defeat PlayStation or Steam — she has to defeat Microsoft itself.

Satya Nadella with an Xbox logo in the background.

I've been covering Xbox and Microsoft for over a decade at this point, and the same problems keep coming back, time and time again.

For every good decision Microsoft makes, they seem to eventually inadvertently step on a rake, cartoonishly lying in wait. The community memes Xbox's decision making, "Xbox is so back. Xbox is dead," month in, month out, as Microsoft's inability to offer a consistent service and mission continues to play out like a bad comedy.