A new personal care brand, made from natural and naturally derived ingredients, is staking a claim for territory on our bodies and bathroom shelves. To My Ships was founded by Daniel Bense, formerly Head of Commercial at Aesop and Managing Director of Sunspel. Bense’s mission is to bring natural ingredients and fine fragrance together with intelligent packaging to create a poetic brand that might nudge consumer behaviour in a more conscious direction.
Bense called on the talents of Formafantasma to dig deep into all design decisions with their signature rigour. The packaging is post-consumer recycled and recyclable aluminium, and every product is refillable - also from aluminium refill containers. Working with a packaging manufacturer outside Bilbao, the team discovered that reducing the diameter of the bottles in favour of a taller, more slender proportion would save 10% of the material usage, resulting in a family of refined, handsome containers. And what of the contents? The inaugural launch comprises a deodorant, body wash and a fine fragrance, with a peppy main ingredient derived from flowers of the ‘polygonatum odoratum’ or Solomon’s Seal plant. The debut range is called ‘Of the Gods’ and take it from us, it smells divine. We gathered Bense and Formafantasma together to hear more…
