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Jonathan Horsley

“To lead Fender is the honour of a lifetime. This brand has been a part of my life since childhood”: Fender announces Edward “Bud” Cole as its new CEO

Fender CEO Edward "Bud" Cole wears a dark blue suit jacket and white open-collar shirt as he poses with a Telecaster.

Fender has rung in the changes for the New Year, announcing that CEO Andy Mooney is to step down after a decade with the company. In his place comes Edward “Bud” Cole.

The sitting president of Fender Asia Pacific (APAC), Cole is responsible for having successfully expanded Fender Musical Instruments Corporation’s (FMIC) operations throughout the region, deepening Fender’s and Fender-owned brands’ ties with artists and dealers, and establishing Fender’s flagship retail space in Harajuku, Tokyo.

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